Gener8 Media Makes Hollywood Blockbusters

Rory Armes, Gener8 Media

If you enjoy interactive entertainment, or Hollywood blockbusters, you have probably seen Gener8 Media’s made-in-B.C. film technology at work.

Rory Armes is the CEO of Gener8 Media. He is a veteran business leader in the digital and visual effects industries. He has worked in cities all over the world, but always comes back to Vancouver:

“With a robust industry, world-class film schools and a deep talent pool, Vancouver is one of the world’s top destinations for visual effects and film production.”

In just four years, Gener8 has grown from a handful of employees to a staff of more than 200. And there are plans to expand.

Led by a team of gaming industry veterans, Gener8 earned its stripes by developing a proprietary 3D conversion technology, allowing them to quickly create 3D versions of movies – often on a parallel post-production schedule while a film’s visual effects are created.
With one quarter of the company’s employees having less than two years of experience, Gener8 is providing young employees a unique opportunity to work on top films right out of school.

“Vancouver is a hot bed for visual effects talent. Its schools, industry presence and lifestyle mean that we can attract people from around the world.”

Gener8 is also attracting attention from some of Hollywood’s biggest studios. High profile credits include: 300: Rise of an Empire, Godzilla, Maleficent, Harry Potter and the Deathly Hollows, The Amazing Spider-Man, and Iron Man 3.

Rory has a long history of growing companies in British Columbia. Before launching Gener8 in 2011, he was senior vice-president at Electronic Arts where he was responsible for some of the software giant’s biggest game franchises, including Need for Speed, Harry Potter and NHL. Before that, he was co-founder and president of Radical Entertianment, a leading developer of interactive entertainment.

Gener8 is a great example of why technology companies are choosing to call B.C. home. Our rapidly growing digital and visual effects industries provide high-paying creative jobs for years to come.


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